General Information
Publication Schedule
The Christian Index is published every other Thursday for an annual total of 26 issues.
Circulation
Bi-weekly paid circulation is approximately 48,000. Circulation is
concentrated heavily in Georgia.
Reader Profile
Active men and women laity in Georgia Southern Baptist churches
Deacons and other church leaders
Educators
Volunteers
Youth and children's workers
Missionaries around-the-world from Georgia Southern Baptist churches
Ministers in all Georgia Southern Baptist churches
Leaders of the Georgia Baptist Convention
Leaders of the Southern Baptist Convention
Right of Refusal/Liability
The editors retain the right to refuse advertising that in our judgment
is not consistent with the image and philosophy of a Christian family
newspaper, according to guidelines established by the Board of Directors
of The Christian Index.
The Index is liable for error for our composition only to the extent of
credit or correct rerun of ad or affected portion. Credit is allowed for
the first insertion only. Notice of error must be given in time for the
correction to be made in a subsequent issue.
Deadlines/Cancellation
The Christian Index is published every other Thursday. Ad reservations
and materials for design by the Index are due 14 business days before the
publication date; camera-ready ads are due 10 business days before
publication date.
Billing/Discount Contracts
All rates are net. Advance payment required for first-time advertisers;
additional ads are billed following publication with terms of net 10 days.
Past due accounts may incur interest at the rate of 1% per month plus a
$25 late fee.
Discounts are offered for advertisers interested in frequency or bulk
discounts. Discounts apply when the number of contracted insertions is
reached by the advertiser within the specified period. Discounts are
posted at the end of the contract period.
Production Information
Ad Preparation Specifications
Digitally prepared ads are preferred and are accepted in Macintosh
format only. Ads must be designed using QuarkXPress with supporting files
in Adobe Photoshop and Illustrator. All supporting files (including fonts)
should be included. Photo scans must be at least 200 dpi and saved as jpeg
files. Ads should use 85-line screen (black & white), 100-line screen
(color); right-reading, emulsion side down; proofs should accompany
output.
Color
Color advertising rates are based on four-color process. If a spot
color is desired that cannot be built from four-color process, additional
charges will apply. Color ads should be accompanied by a proof; additional
charges will apply for negative output.
Mechanical Specifications
Rates are based on vertical column inches; dimensions include required
borders. Minimum size for set ad is 2 column inches.
One column - 2 inches
Two columns - 4 inches
Three columns - 6 inches
Four columns - 8 inches
Five columns - 10* inches
Rates/Discounts/Inserts
Rates
Open Rate $30.00 per column inch; minimum size 2 inches.
Suggested Ad Sizes/Corresponding Rate
| Page Size |
Inches |
Columns |
Prices
B/W & Color* |
| Two-page spread |
14" H x 21.75" W |
|
$4,600 ¤ |
| Full page |
14" H x 10*" W |
14" x 5 col. |
$1,754 & $2,185* |
| Half-page vertical |
11" H x 6" W |
11" x 3 col. |
$949 & $1,185* |
| Half-page horizontal |
7" H x 10*"W |
7" x 5 col. |
$949 & $1,185* |
| Quarter-page vertical |
9" H x 4" W |
9" x 2 col. |
$538 |
| Quarter-page horizontal |
6" H x 6" W |
6" x 3 col. |
$538 |
| Eighth-page vertical |
4*" H x 4" W |
4.5" x 2 col. |
$269 |
| Eighth-page horizontal |
3" H x 6" W |
3" x 3 col. |
$269 |
* - Color rates only apply to half-page and
larger
¤ - Indicates color only |
Frequency Discounts
3-5 times per year 5%
6-10 times per year 7%
11-21 times per year 10%
Advertising placed for frequency discounts requires a contract prior to
publication. These discounts apply when the same ad is repeated during the
contract period. Discounts are posted at the end of the contract period.
Classified Ads
Minimum Charge $30.00 for 5 lines, $6.00 for each additional line.
Sections include: Employment, For Sale, Services, Travel, Other.
