How to baptize a bunch of people

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Pastor Brian Branam baptizes one of 72 Liberty Baptist baptized this summer. LIBERTY BAPTIST CHURCH

In a society that seems to be “losing its religion,” is it possible to baptize a bunch of people?

It’s no secret that churches are struggling. Our local newspaper recently published an article about the decline of many churches in our area. The Southern Baptist Convention has been experiencing declining baptisms for at least a decade. I serve as the evangelism director for our local Baptist association. In 2017 over 40 of our 60+ churches reported zero baptisms. Something has to change.

I found that the answer to baptizing a bunch of people is not in doing a new thing, but in doing what we do more intentionally and prayerfully.

This summer at Liberty, we baptized 72 people (see related Index article). Personally, we learned a lot from this experience and our plan is to build off of it. So, how can you not only ignite evangelistic fervor in your church but turn the traditional summer slump into an amazing ministry opportunity? Here is what we did and what I learned from the experience.

I found that the answer to baptizing a bunch of people is not in doing a new thing, but in doing what we do more intentionally and prayerfully.

We were hopeful

After studying some of the issues churches are having in baptizing people, I envisioned an outdoor baptism for our church. I thought of it as a goal we could set for our summer that would help us bring better focus to our ministries.

I pitched the idea to our leadership, but I also painted a picture. I talked about what each of our summer ministry opportunities could bring to the table in accomplishing our goal. We shouldn’t just be trying to accomplish a calendar of events, we should be seeking to accomplish a God-ordained mission. We shouldn’t be just going over the calendar. We should be seeking to obey Christ’s command.

We began to pencil in some plans. Then it was time to share the vision with the congregation. But I didn’t want to simply tell the church what we were doing, I wanted to get people personally invested.

Use the word “imagine”

The word “imagine” is a powerful word. I asked each person to imagine themselves standing in the water with someone they loved as they were being baptized. I asked them to pray for that person. Invite that person. Have gospel-centered conversations with that person throughout the summer. A group of people with a hopeful vision and an active imagination is a powerful thing!

Be intentional

The curious thing about our summer is that we “did” what we “do.” We kept our summer schedule as is – VBS, youth camp, Sunday services, Wednesday activities, Celebrate Recovery . . . We did what we do, but we did it with greater intentionality.

  • We set a goal and we set a date.
  • We set numeric goals for each ministry and event.
  • We worked at getting better at gathering information.
  • We evaluated our lists on a weekly basis.
  • We encouraged those being baptized to invite their family and friends.
  • We made lots of calls.

Be prayerful

At Liberty, we end our Sundays and we begin our week together in the altar. Yes, we do have a Sunday night service. Yes, it is a smaller crowd, but it is a critical crowd. For the most part, these are our leaders.

On Sunday nights we practice corporate prayer. Each Sunday night we layout 2-3 things before the Lord and we agree together about in prayer. As we approached VBS, we would pray for VBS and for our goals for VBS. We did that all summer for each ministry opportunity. Each Sunday night of the summer, we prayed for the lost. We prayed for our goal of 30 baptisms. We agreed together and wow, did the Lord answer!

Prioritize the Gospel

It should go without saying that as a church everything we do should be evangelistic, but it isn’t! Sometimes we get so caught up in trying to draw crowds that we forget that we should also be drawing the net. We should be fishing for men! We should be telling people about Jesus and inviting them to repent of sin and turn to Him in faith.

We made sure, this summer, that we were sharing the Gospel clearly in every ministry opportunity and that we were inviting people to make a decision of turning to Christ in repentance and faith.

I also preached a sermon series that emphasized the importance of evangelism and the urgency of the Gospel. The series was called “Lost and Found.” You can watch each message here on my YouTube Channel.

Powerful results

The end result of being hopeful, intentional, prayerful, and centered on the Gospel was powerful. I’ve seen some amazing things in 22 years of serving Christ as a pastor, but seeing 72 people come to Christ – baptizing 64 of them in one day – it was truly amazing!

For me, the highlight of the day was in baptizing a young guy, probably late 20s, who was recently saved in a prison Bible study. He began attending Liberty mid-summer and has been truly loved by our people. After he came up out of the water he gave me a hug and said, “I never thought my life would be like this!” Me neither bro! Me neither!

baptism, church growth, evangelism